Shower brand Merlyn has launched a new 360 degree virtual showroom for industry professionals.
Merlyn says the tool is “dedicated to enhancing every client touch point experience,” with the new initiative tailored to meet the needs of installers, retailers, specifiers, and design professionals.
The new digital tool, “open all hours and nationwide” is designed to support sales, specification and client engagement.
Developed to streamline the selection and specification process, the virtual showroom allows users to explore the brand’s full range of enclosures, wetrooms and trays, and see all products in a realistic, immersive format.
There are clickable references and direct links to technical information, and the tool is accessible on desktop, tablet, or mobile, with no logins or downloads required.
“We’ve designed this tool to be as practical as it is impressive,” said Leona Casey, senior marketing manager at Merlyn. “It’s ideal for sales teams, showroom staff, and specifiers who need quick access to technical detail and visual context in one easy-to-navigate space.”
Merlyn celebrated its 25-year anniversary in June, with the company marking the occasion by gathering colleagues from across Europe, the UK and Ireland.