Sanbra Group, the parent company behind brands Flair, Shower Lab, and Majestic London, has named Jo Edwards as its new sales director for its UK showering division.
Edwards joins the company with more than 20 years of experience in the bathroom industry, having previously held senior positions at several well-known brands within the sector.
According to Sanbra Group, she has a proven track record of delivering commercial growth by building strong customer partnerships and increasing sales.
Going forwards, Edwards will focus specifically on strengthening Flair UK’s presence in the market, by building and developing relationships with merchants, distributors and developers.
“I am delighted to join the Sanbra Group UK Showering division team. Flair’s reputation for high-quality, beautifully designed shower solutions is well-established in Ireland, and I’m excited to build on that story and strengthen our proposition in the UK, Edwards commented.
She continued: “After more than two decades in the industry, I’m honoured to continue my career with a brand that boasts such a rich heritage, founded on dedication and innovation. I’m also looking forward to promoting the premium enclosures offered by The Shower Lab and Majestic London.”
Similarly, Flair Showers managing director Martin Murphy said: “We are thrilled to welcome Jo to the Sanbra Group showering division. With her extensive experience within the industry, and proven skill set, her knowledge will support us as we continue to evolve our business in the UK. Jo’s appointment significantly strengthens our UK sales team, providing further support to our trade partners, reinforcing our commitment to the UK market.”