Go Banana the ‘Amazon for building supplies’

Go Banana has launched as the UK’s first comparison website for building and DIY supplies.

The online platform lists more than 50,000 products, with more to be added, allowing builders, tradespeople and DIY enthusiasts to purchase supplies quickly and efficiently at the “best possible price”.

The site creates a live shopping list, which searches online 24/7 to show the best results, meaning users could save between 20% and 35% on every purchase, according to Go Banana.

Founder and managing director Rami Naori spotted a gap in the market after carrying out several property redevelopments.

“The UK building materials industry is a healthy and competitive one, with plenty of big name brands vying for a customer’s attention,” said Naori. “But there is definitely scope to reduce the cost of construction and the whole-life cost of buildings, and one way to do that is by shopping around for materials.

“We realised there was nowhere for builders, construction companies, building surveyors, property developers and home DIY enthusiasts to compare products. We believed there was an opportunity for innovative technology to serve a real and useful purpose to make the entire process easier, cheaper and more convenient. It has taken a year-and-a-half to create and design the bespoke software system underpinning the site to create an ‘Amazon for building supplies’.”

Naori added: “We are planning to add 50,000 to 100,000 new products every month, and to become the most comprehensive building materials e-commerce platform in the UK. Go Banana is live in the UK now and we will be looking to expand it into other European countries and North America in due course.”

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