After recently outlining plans to strengthen its national presence, The 1810 Company has expanded its field sales team with three new regional sales managers.
The three new starters – Sarah Jane Dow, David Dredge and Matt Stevenson – each bring valuable experience from across the kitchen sector, with 1810 saying their appointments will strengthen retail partner support across the UK.
Sarah Jane Dow will now have responsibility for the North West of England and North Wales, David Dredge will look after retailers in South Wales and the South West of England, and Matt Stevenson will be responsible for the East and North East of England.
This sales team expansion forms part of 1810’s wider efforts to increase support for retailers, which managing director Bernhard van Ommen identified as one of his key priorities upon stepping into the role earlier this year. Following a reduction in the company’s sales support team prior to his appointment, van Ommen introduced a new strategy, intending to give retailers more direct access to support by expanding its team.
“We are delighted to have Sarah Jane, David, and Matt onboard, bringing an abundance of insight and experience to our team,” Bernhard van Ommen commented. “Their appointments reinforce our commitment to our customers, helping us provide the highest level of service and expertise, and supporting our ongoing growth.”
“The new additions round off a successful year for The 1810 Company and will allow for territories to be spread more evenly across the sales team, providing greater coverage, enabling us to reach even more independent retailers.”
The 1810 managing director added: “These appointments are a key part of our strategy to put more salespeople on the road and ensure our customers receive the support they need. It’s been a strong year for The 1810 Company, and continuing to grow our team in this way allows us to maintain close, face-to-face relationships with retailers across the UK.”