Adam Ireland has recently joined Tissino Bathrooms as its new regional sales manager for the South West.
Ireland has more than 18 years of experience in the the building materials and surface finishes sector, with Tissino saying he brings a detailed knowledge of the KBB landscape shaped by his previous senior sales and business development roles.
His career history includes working in a business development role for Topps Tiles, as well as senior regional positions at Multipanel, Mermaid Panels and RECO Surfaces, where he was also responsible for driving sales growth across the South West.
Going forwards, Ireland’s focus will be on supporting Tissino’s customers across his region, working closely with retail and trade partners to strengthen relationships and develop new opportunities.
Tissino added that he will also work closely with the company’s internal teams to ensure a joined-up approach between sales, product and customer support.
“Adam brings a level of regional knowledge and market understanding that is invaluable in today’s trading environment,” commented Frazer Lewis, Tissino sales director. “The South West is an important region for Tissino, with a strong network of independent retailers and project-led customers, and Adam’s experience allows us to support those partners more closely and more consistently. His appointment reflects our continued investment in people who understand the realities of the KBB trade and can help customers grow in a sustainable, informed way.”
Similarly, Ireland commented: “Tissino has built a strong reputation for really looking after its customers, as well as technical integrity and thoughtful product development, which is what attracted me to the business. The South West has a diverse mix of independent retailers and specification-led customers, and my focus is on working collaboratively to support retail performance, deliver practical solutions and contribute to long-term growth across the region.”