Soaque, a new online luxury bathroom retailer, has officially launched in the UK, saying it aims to offer “a level of service typically associated with physical showrooms” in an e-commerce format.
The new UK-based retailer says has it been founded by a team with over 30 years of industry experience, and its website says the business is run out of an established warehouse in Warrington.
At the moment, the retailer offers Gessi, Villeroy & Boch, Keuco, Duravit, Scudo Hansgrohe, Burlington, Crosswater products, which it says are targeted towards “interior designers and architects seeking both quality and clarity”.
The Soaque platform officially launched on March 18. Discussing the opening on LinkedIn, Soaque said: “Over the past year, we’ve been quietly building something we’re proud to share – a more considered way to shop for bathrooms.
“Buying a bathroom shouldn’t feel rushed, confusing or uncertain. Yet too often online, it’s reduced to product listings and price comparison. In reality, creating a well-designed bathroom is far more involved – requiring careful thought around layout, compatibility, finishes and how everything works together.”
Similarly, Soaque’s Sam Brindle said: “Our customers aren’t just choosing products – they’re creating spaces that reflect how they live. With Soaque, we combine the world’s most respected brands with the knowledge and service that only decades of experience can bring. From inspiration to delivery, we help customers realise their vision with complete confidence.”