SieMatic UK has appointed Adam Plumbridge to be its new national sales manager, joining the company with a wealth of experience from across the premium kitchen and appliance sector.
Plumbridge has more than 15 years of experience in the luxury market, with SieMatic saying he has become a well-connected and highly respected figure within the industry.
In his new role, Plumbridge will lead the company’s national sales strategy, support the continued development of the brand’s retail network, and play a pivotal role in driving forward its ambitious growth plans.
Plumbridge commented: “I am excited to be joining SieMatic at such a pivotal time. The brand has a strong heritage and a clear vision for the future. I look forward to working with the team to build on this momentum and deliver continued success across the UK.”
“We are delighted to welcome Adam to the SieMatic UK team,” Aidan Loonie, managing director of SieMatic UK, added. “His depth of knowledge, industry relationships and proven track record make him an exceptional addition as we continue to strengthen our position in the UK market.
“2026 marks a period of significant and positive change for the business, closely aligned with our long-term vision as we look ahead to our centenary in 2029. We have ambitious plans for the brand, and Adam’s expertise will be instrumental in helping us realise them.”