Kindred takes on its 50th retailer

Fitted furniture company Kindred Living has announced that its displaying retailer base has now hit 50.

A sister company to PWS, Kindred has named Inline Kitchens and Bedrooms of Pontefract as its newest retailer to display the Kindred brand of fitted bedroom furniture just four months after its launch.

Inline Kitchens and Bedrooms is also a long-standing customer of PWS.

Kathryn Bassett (far right in picture), category brand manager at Kindred, said: “We are delighted that Inline are working with us on Kindred, as an independent specialist they are an ideal partner for the brand.

“Kindred delivers a huge opportunity for our retailers to grow their bedroom business, bringing the fitted bedroom offer in to the 21st century. With its flexibility to adapt to real room sizes, Kindred reflects modern lifestyles and offers a product portfolio that’s straightforward to specify, purchase and subsequently install. Inline have already installed two Kindred bedrooms and we are really looking forward to seeing many more of their designs.”

Inline managing director Ian Winterburn (far left in picture) commented: “We are thrilled to be Kindred’s 50th approved displaying retailer and had no hesitation in working with the new brand. The marketing support is second to none, so much better than anything available in the market, showcasing photography that’s realistic and achievable for our target market, reflecting the quirks and different sizes and shapes of rooms that we have to design around on a daily basis. Everything is so flexible and the real beauty of the collection is its sheer simplicity of design, ordering and fitting.”

  • Image top left to right: Ian Winterburn, managing director at Inline; Beverley Winterburn, director at Inline; Ryan Winterburn, designer at Inline; and Kathryn Bassett, Kindred’s category brand manager 
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