Formica Prima® worktop range alive and kicking

SPONSORED: Formica Prima® is one of the strongest and most established laminate worktop brands in the kitchen studio market and its manufacture is coming home. Both the laminates and finished worktops as well as accessory products will now be fully manufactured by Formica Group in the UK.

The range, featuring fashionable designs and textures, remains fully available to kitchen retailers, designers and trade distributors across the UK, helping to combine function with trendy aesthetic.

This announcement follows the recent Wilsonart acquisition of Bushboard, Formica Prima’s licensee and manufacturer and their notification of termination of the licence and supply agreement for Formica Prima.

Peter Rush, President at Formica Group Europe, comments: “With this announcement we want to reassure customers that Formica Prima is alive and kicking. It remains fully available through the same UK worktop distribution network and there will be no disruption in supply. We have big plans to invest and bring innovation into this range in the future.

“We are the only premium laminate manufacturer in the UK and by bringing the production of Prima worktops and accessory products in-house, we can guarantee the highest quality, combined with original designs and surface textures developed by our incredibly talented in-house design team. Formica Prima is here to stay, accept no substitute.”

The Formica Prima range will be supported by a wide range of new marketing tools to help kitchen retailers, designers and trade distributors, including display stands, worktops for kitchen sets, samples and brochures.

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