Showerwall has appointed Gareth Griffiths as commercial director following a leadership reshuffle at the wall panel manufacturer and supplier.
Griffiths, who has previously held key account manager and sales director roles at the Newcastle-under-Lyme-based business, will now lead its commercial strategy as it continues to expand its UK customer base.
He brings almost 30 years of industry experience to the role and said his focus would remain on supporting customers and building on the company’s existing approach.
He said: “I’m delighted to be taking on a new role and responsibilities, and will be very much focusing on what we’ve been building as a team and strengthening that even further, so we can deliver exceptional levels of customer service.
“I know the business inside out and I know what we want to achieve – I’ll be continuing to have a strong customer-facing presence to help guide this.
“We know that the wider market conditions are challenging but we’re gaining share in a growing product category, and will continue to invest in the service, support and product innovation we offer our customers.”
Earlier this year, Showerwall introduced a new range of acrylic decors, matt-finish wall panels and an enhanced support package for installers at KBB. The business said further product development is continuing alongside customer service improvements, including systems integrations and updated point-of-sale materials.
Griffiths added: “I’m committed to staying close to our customers, continuously learning what they need from us, while also pushing Showerwall behind the scenes to be the best it can be.”
The appointment follows the departure of Katie Cope, who had led Showerwall since Bathroom Brands Group acquired the business in October 2024. Griffiths had served as sales director for just under two years before taking on his new position.
Patrick Riley, Bathroom Brands Group co-founder, said: “At Bathroom Brands, we are thrilled that Gareth is moving into the role of Commercial Director of Showerwall. “He brings a wealth of experience and knowledge of the bathroom industry, the Showerwall brand and our network of customers.
“We wish Katie all the very best for her next chapter, but we know having Gareth take up the reigns will ensure the continuation of Showerwall’s excellent leadership and growth.”