Cyncly welcomes Spanish brassware manufacturer Ramonsoler to Virtual Worlds

Cyncly, the leading global provider of software and content solutions that help make amazing spaces for living, is delighted to announce that Spanish brassware manufacturer ramonsoler has joined Virtual Worlds, the industry’s most-used bathroom CAD software.

Founded in 1890 and headquartered in Barcelona, ramonsoler is a benchmark brand in the bathroom sector. Its offering brings together taps, shower systems, bathroom accessories and ceramic sanitaryware, including WCs, washbasins and bidets, enabling the brand to provide a comprehensive, coherent and contemporary vision of the bathroom.

The brand builds its identity on innovation, quality, design and sustainability, with a strong commitment to the development of eco-efficient solutions aimed at saving water and energy.

Its presence in more than 50 countries, compliance with demanding international standards, and distinctions such as the Red Dot, iF Design Award, Delta, Good Design Award and German Design Award consolidate its positioning as an international benchmark in the contemporary bathroom sector.

Newly available on Cyncly’s Virtual Worlds, ramonsoler’s catalogue of products includes its revolutionary Hydrotherapy range, featuring the new Artemisa conical showerhead, pictured above, which creates a soft, even rainfall sensation.

Other highlights include the award-winning Prisma, one of the brand’s most iconic collections, which fuses contemporary design with advanced functionality. 

Carles Torres, ramonsoler’s Export Manager Middle East & DACH, said: “Through our new partnership with Cyncly’s Virtual Worlds, ramonsoler products have become even more accessible to UK retailers, designers and showroom teams, making it easier to specify our collections directly within their design workflow.

“It marks a new step forward in our commitment to digital tools, showroom support and continued growth in the UK bathroom market and helps us to bring more Mediterranean inspiration from Barcelona to the UK.”

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New Brochures from MERLYN

Premium shower enclosure brand, MERLYN has released a trio of new brochures, one for each of their ARYSTO, The MERLYN Series Collection and MBOX ranges.

The brochures have been thoughtfully compiled to give retailers, specifiers, installers and design professionals a clear, consistent product showcase. The brochures include all relevant information including specifications, unique product features as well as information on “retired” products.

The ARYSTO brochure focuses on MERLYN’s most luxurious collection, which has been the focus of their recent The Power of Pause campaign. The MBOX Collection brochure highlights the perfect balance of functionality, durability and accessible design that the MBOX Collection prioritises. The MERLYN Collection brochure features their entire portfolio, showcasing the Series 6, 8 and 10, bathscreen and wetroom ranges.

The comprehensive brochures feature a selection of brand new imagery and introduce some of MERLYN’s new and soon-to-be-released products, including the newly launched 8mm Framed Wetroom Panels, as well as “coming later in 2026”, the new bathscreens and the new ARYSTO stone shower trays.

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Berlin Art Week: Kaldewei Brand Space provides a platform for young design visions

In collaboration with the renowned Design Academy Eindhoven and as part of the new design festival CURRENTS.Design, Kaldewei is showcasing selected student projects exploring sustainability, circularity and material innovation at its Berlin Brand Space.

A panel discussion will open up a dialogue between the academy, industry and the creative scene. As the German capital transforms into an international hub for art, architecture and design during Berlin Art Week, the Kaldewei Brand Space on Savignyplatz opens its doors for a special exhibition.

In collaboration with the Design Academy Eindhoven, the premium bathroom manufacturer is presenting a curated selection of student projects exploring some of the most pressing questions facing the future of design: How can products be created to conserve resources? What role do durability and circularity play? And how can design open up new perspectives on sustainable living?

A platform for the next generation of design

Through this collaboration, Kaldewei reinforces its commitment to fostering dialogue between industry, design and research. The most outstanding works from a joint educational partnership with the Design Academy Eindhoven will be presented at the Brand Space in Berlin from 9 to 18 September. Each project offers a distinct perspective on rethinking sustainability, materiality and circularity, and highlight the role that design can play in shaping the future of our living spaces.

Part of CURRENTS.Design in Berlin

The exhibition forms part of the new Berlin design festival, CURRENTS.Design in Berlin. During the festival, showrooms, galleries and brands across the city will open their doors, inviting design professionals and enthusiasts alike to exchange ideas. Against this backdrop, the Kaldewei Brand Space becomes a hub for creative dialogue between emerging talent, established designers, architects and industry.

Panel discussion and networking reception

The exhibition will be officially opened on 10 September with a panel discussion bringing together representatives from the Design Academy Eindhoven, Kaldewei and selected students. The discussion will explore current issues in sustainable product design, material innovation and the role of design in shaping a more sustainable future.

It will be followed by a networking reception, offering guests from the worlds of architecture, design, the media and the wider creative community an opportunity to exchange ideas.

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PWS: The changing role of the supplier

For years, the relationship between the kitchen retailers and their suppliers has largely centred around the fundamentals: product, price and availability. But as retailers face increasing pressure to operate efficiently and protect margins, the role of the supplier has evolved.

Increasingly, retailers are looking for relationships that can deliver value across the entire purchasing process – from the breadth of products available through to delivery, administration, service and commercial incentives. According to PWS, this reflects a broader shift in how independent kitchen retailers are thinking about their businesses.

“Retailers are understandably looking for competitive prices, but the relationship with a supplier can offer much more than that. It is about making the whole process as efficient as possible and understanding where there is additional value to be gained.” – Paul Dorrington, Group Sales Director at PWS

Sourcing products – from doors to handles, taps to worksurfaces – usually includes splitting purchases between multiple suppliers, resulting in more time and budget being spent. Instead, retailers are increasingly looking at how bringing more elements of a project together from one supplier can make the overall process more efficient.

Fewer orders means less administration, fewer deliveries to manage and fewer supplier relationships to coordinate. In addition, there can also be a commercial benefit.

Offering a one-stop shop, in addition to PWS’s huge collection of stocked doors in an array of styles and colours, the brand also provides a vast range of supporting accessories including handles, smart storage solutions, sinks and taps – as well as one of the UK’s comprehensive ranges of worksurfaces.

As part of PWS’s Total Order Rewards initiative, which launched earlier this year, the programme rewards retailers who consolidate purchases across multiple product categories, with discounts of up to 5% available based on total qualifying spend.

By combining categories, the initiative is designed to help retailers simplify procurement through a single supplier, while increasing the value of their overall spend.

The initiative reflects PWS’s ongoing commitment to supporting customers with competitive pricing, varied product choice and added value across its extensive portfolio. It provides customers with a simple and convenient way to access additional savings, while streamlining and minimising the ordering process.

The Total Order Rewards programme is just an example of how suppliers are supporting retailers through this wide change in the industry. Suppliers are no longer competing solely on what they sell, but on the value they can provide around the products themselves.

For retailers, that could mean taking a more holistic approach to purchasing. The question is no longer simply ‘Who sells this product at the best price?’ but it may increasingly be ‘Which purchasing approach delivers the best overall value for my business?’

For PWS, this means continuing to look beyond individual product categories and considering the wider needs of the independent retailer. By bringing together product choice, availability, service and commercial support, the aim is to make it easier for retailers to manage their businesses efficiently while getting more value from the relationships they already have with their suppliers.

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