Furniture manufacturer J T Ellis has claimed its new Innovate bathroom range will “radically change the game” in the market.
Describing it as its biggest and most exciting product launch, Peter Elson (pictured), sales and marketing director, said: “We feel the bathroom market is ready for an injection of fresh new thinking, some never-seen-before styles, and a little design panache.”
J T Ellis also claimed the range would offer retailers a “fantastic” margin with “unrivalled” pricing that would give dealers a competitive edge.
The collection will be available from July 1.