Wilsonart UK has announced a new distribution partnership for its Zenith worktops.
Hadleigh Timber Group, which also handles brands such as Panelco, Tay Firth and Meyer Timber, was said to complete Wilsonart’s line-up of national distributors.
Wilsonart UK claimed to have seen “exponential” sales of Zenith to specialist retailers through J P Distribution in England, Llandaff Laminates in Wales, and in Scotland and Northern Ireland through Potter Cowan.
Hadleigh Timber Group commercial manager Paul Holstead explained: “We could see there was an opportunity to offer our retailers and merchant customers the range. Wilsonart has created an impressive demand for this innovative range and we are perfectly placed to provide a national service to support it.”
Nick Jones, Wilsonart UK sales manager, added: “We recognise our customers like to buy from regional distributors, but there are many that buy entire kitchens and all components, appliances from one national supplier as well. Zenith is now widely and comprehensively available from at least two well-respected sources. This means it can be supplied on time and complete to any retailers across the country.”
Nigel Machin, distribution manager for Wilsonart UK, concluded: “We have worked hard to enhance our high-quality distributor partner network and will continue to invest in product development, marketing materials and product support to ensure the continued success of the Zenith portfolio.”