Frontline Bathrooms and Smiths Briten have welcomed Hayley Simmons to be their new senior marketing consultant, as the companies look to strengthen their brand strategies for future growth.
Simmons have more than 15 years of experience in the home improvement sector, and is also the founder of KBB Marketing, which helps retailers, distributors and manufacturers refine their brands and execute marketing campaigns.
Now working as a part-time consultant for Frontline and Smiths Briten, Simmons will be focusing on reviewing the companies’ current marketing approach and eventually developing a new brand framework.
According to the company, this will include everything from strengthening the brands’ identity and messaging, to aligning product development and decision-making with marketing activity.
“What drew me to working with Frontline and Smiths Briten is the scale of their ambition and the opportunity to make a real impact by bringing together all the elements that drive growth, Hayley Simmons commented. She continued: “Marketing cannot sit in isolation; it has to work hand in hand with brand, product and commercial planning. I’m excited to be working with the teams to create a strategy that not only supports the businesses today, but also positions them strongly for the years ahead.”
Darren Allison, managing director of Frontline Bathrooms and Smiths Briten, commented: “Hayley’s arrival marks an important step in our growth journey. Her breadth of experience and proven ability to connect brand strategy with commercial and product insight will give us the tools we need to not only grow, but to do so in a way that is meaningful and sustainable.
“This is about building solid foundations that allow us to expand our reach, strengthen our relationships with retailers and merchants, and ultimately deliver more for our customers.”