Caple has announced the launch of its first TV advertising campaign – set to run throughout 2026 – which it says should support its UK retailer base.
The appliances, sinks, taps, and furniture specialist has partnered with Channel 4 and its subsidiary channels, such as More4 and E4, to run advertising in March, April and October of this year.
Caple hopes the campaign will increase brand awareness amongst the public, which in turn should drive consumers to the company’s retail partners.
“Caple has long been established as a trusted trade brand, and we’re now building on that strength by increasing consumer recognition,” commented Danny Lay, Caple’s managing director.
“This isn’t about selling directly to consumers, but about elevating brand visibility in a way that supports and benefits our UK retail partners.”
Mark Watts, Channel 4’s sales leader also added: “We’re incredibly proud to be partnering with Caple on their first ever TV campaign. Channel 4’s scale, upmarket audience and programming is the perfect environment for their quality brand. We cannot wait to see the advert sit alongside some of the nation’s favourite shows.”