Following the recent news that UK managing director Diego Perrone will be stepping down from Haier, the company has appointed chief commercial officer Jim McEwan to lead the business in the UK and Ireland.
McEwan officially stepped into the role on May 11, and has been with Haier UK for six and a half years. In total, he has more than two decades of experience in the home appliance industry, with Haier UK saying his deep understanding of brands, customers and long-term strategy will position him strongly to lead the business going forwards.
“I’m genuinely excited to take on this role at such a pivotal moment for Haier UK & Ireland. We have an incredibly strong team, a powerful brand portfolio and a clear ambition to keep raising the bar in consumer-focused home appliances,” McEwan commented.
“Having worked closely with our partners, retailers and internal teams for many years, I’m looking forward to bringing even more focus, energy and alignment to the business. There is a lot to do, but there is even more to look forward to. Haier’s commitment to innovation and customer excellence is unmatched in the market. My priority is to continue building on that momentum and ensure we deliver the performance, service and leadership our customers expect.”
