As part of its strategy to increase brand awareness in the UK market, German kitchen company Häcker is set to open a new 1,300 sq ft showroom at Bell of Northampton next month.
The new showroom is scheduled to be completed by the end of August, with an official launch scheduled for September 3. Once open, the new Bell showroom will become Häcker’s retail destination for Northampton and its surrounding areas.
The large new showroom space replaces kitchen and interior retailer Bell’s existing Artline kitchen showroom, with Häcker saying the opening “marks the next phase of a relationship between the two businesses which has spanned more than eight years”.
To exemplify this, Häcker says the new showroom has been designed by both the retail and contract design teams at Bell, and spearheaded by kitchen showroom manager Claire Hunt. Between the retailer’s team and Häcker’s specialists in Germany, it reportedly took around a year to develop and refine the designs.
The new showroom space has been designed to showcase five different kitchen concepts, each presenting a different aesthetic and demonstrating the breadth of Häcker’s portfolio. According to the company, four of these displays will be in place on the showroom’s opening day, with a fifth to be added at a later date.
Jamie Schneider, managing director of Häcker Kitchens UK and Ireland, said: “I’m very proud that Bell is part of Häcker’s success in the UK. Bell has really embraced this new direction and wants to play a central role in building awareness of the Häcker brand among consumers.
“People now carry out a great deal of research online before making a major kitchen purchase. Our aim is to give them all the information and inspiration they need and then connect them with a trusted local specialist. In Northampton, that specialist is Bell.
“What we have tried to do together is offer something a little different – not only in the design, but in the products and details that make a kitchen come alive. There is an opportunity to show consumers great design, great products and a great, supportive service.”
Bell of Northampton’s kitchen showroom manager, Claire Hunt, also commented: “Designing the new showroom has given us the opportunity to demonstrate just how versatile the Häcker collection can be. Across the different displays, we have tried to incorporate all of the available cabinet colours and drawer types, giving consumers the chance to see and compare the breadth of choice in a real kitchen setting.
“We wanted every kitchen to have its own distinctive personality, from the deep-green working kitchen and bridge island to the lighter Scandinavian-inspired scheme and concealed walk-through pantry.
“At the same time, it was important that the kitchens were not just visually striking, but practical and relevant to the way people live, cook and entertain. It has been a detailed and collaborative process, working closely with the Häcker team in Germany to refine every element and we hope visitors will discover ideas they may not previously have considered for their own homes.”
Bell of Northampton managing director, Lee Ferris, called the major refit a significant investment for the retailer. He added: “We have worked with Häcker for years and their kitchens are synonymous with quality. The new showroom will showcase a range of kitchen styles to suit all tastes and we look forward to welcoming people to the store to visit the new showroom and be inspired.”