CATA Appliances has become a full member of The Association of Manufacturers of Domestic Appliances (AMDEA), saying it plans to draw on its experience to help support the organisation’s work.
Trading together with its after-sales business, Apelson Service, as Apelson Appliances, the company says it will now have a voice in the association on issues covering both the appliance and the service side of the industry.
CATA says it plans to draw on its technical expertise to support AMDEA’s work on sustainability, repairability and regulatory change, and intends to take an active part in the Repair Before Replace and Know What’s What campaigns.
“CATA is an established appliance brand in the UK, and Apelson is just as established on the service side. Joining AMDEA is the next logical step,” said Julian Hunter-Jones, director of Apelson.
“It gives us a seat at the table on sustainability, repairability and regulation, and we can bring practical experience from both selling appliances and keeping them running. Repair Before Replace is a good example. We handle repairs every day, so we know what helps and what gets in the way.”
Stefan Hay, CEO of AMDEA, added: “Apelson’s commitment to the environment and to providing high-quality products at a reasonable price to UK consumers are values that AMDEA members as a whole represent.”
The news comes as the CATA Group, the Spanish manufacturer behind the brand, approaches its 80th anniversary next year.