“It’s designed to be like a whole house – so it really feeds the imagination,” insists Tom Howley, eponymous creative design director behind the luxury kitchen brand, as he discusses the newly-renovated lower level of the company’s flagship showroom.

Previously featuring displays by Neville Johnson, the downstairs space has enjoyed a total transformation, and now features a new kitchen, walk-in pantry, bootility, bedroom and walk-in dressing room – each perfectly finished in the company’s latest on-trend colours.

Upon descending the steps from the ground floor, visitors are immediately met with a spacious tudor oak kitchen, painted to highlight the company’s new colours: Anise & Burnet.

A Caesarstone island fitted with a BORA Q-Vac sealer is the centerpiece of the space, which also features comfortable bench seating angled towards an integrated TV area.

Adjoining the kitchen is an impressive walk-in pantry featuring ample storage space and brushed brass handles, which were specially selected to complement the room’s soothing Anise cabinetry.

Looking to the other end of the kitchen space, also connected to the room is an incredibly functional bootility room in a verdant finish called Green Meadow. The room features cleverly concealed Miele appliances, as well as bench seating and a charming pet nook.

Moving through a set of double doors at the far end of the kitchen, visitors will step into the showroom’s new bedroom space, with its immediately eye-catching buttoned headboard, flanked by two mirrors.

According to Howley, he views the bed with its headboard as the central element to the space. He recalls: “That’s the first thing we had to find a home for, and because that’s the biggest individual bit that was really non-negotionable.”

And what luxurious bedroom isn’t complete without a walk-in closet? Such as the one in the showroom which houses both open and closed storage solutions. The accessories and clothes on display also benefit from a combination of spotlights and strip lighting, which create a warm and welcoming mood.

“When I was designing it, I really wanted people to imaging having the rooms of that showroom in their own home,” explains Howley. “We’ve been doing all of those rooms for years, but we’ve never really put them together as one until now.

“I think it’s rare that a showroom actually makes you feels like you’re in somebody’s house, but here, I want them to imagine they’re cooking, dining and socialising in it, so it would all be very relatable to everyday life. That’s what I try and do with all of my designs – I want to make them all relatable.”