German kitchen manufacturer Häcker has released a new corporate video, centring around the question, ‘What makes us tick?’
Marcus Roth, Häcker Kitchens director of marketing, said: “We asked ourselves where our success actually comes from. What makes us so special? Why are we able to assert ourselves so well, despite fierce competition? Or in other words: What makes us tick? During the course of this process, we identified three pillars that we’ve now visualised for our corporate video.”
The three pillars the video focuses on are employees, sustainability and level-headedness.
The video looks at employees in different divisions within the family-run business and includes footage from the company’s donation of a play kitchen to the Sonnenland day care centre close to Häcker’s headquarters in Rödinghausen.