Calypso gets new brand identity

Hereford-based bathroom furniture supplier Woodstock Trading Company has unveiled a new brand identity for its Calypso range.

The Calypso Bathroom Furniture range includes five styles of fitted furniture in 34 different finishes, 15 designs of vanity and modular furniture in 24 different finishes, as well as sanitaryware, taps and mirror options to complement.

“While fully and recognisably related to the previous look, this dynamic and vibrant brand refresh reflects our company culture and re-emphasises our mission and commitment to providing an unparalleled service to our customers,” a company spokesperson said.

Woodstock has also invested in a number of other areas of the business this year, which include:

  • Implementing a new purpose-designed software system throughout all parts of the company.
  • Expansion of its fleet of delivery vehicles to enable cover to the majority of the UK, reduce damages and improve on previous poor carrier delivery time estimates.
  • Updating and escalating its presence on third-party online catalogues and planning systems to increase accessibility across the market.
  • Instigating the creation of an all-new dedicated Calypso website to engage and pre-educate potential end-user customers before directing them to a Calypso retailer, which is due to launch this month.
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