Caesarstone restructures price groups

Caesarstone has restructured its price groups resulting in reductions in some categories.

In January, the company announced a price freeze and Caesarstone said the revised structure should create ‘greater opportunities for partners.’

Caesarstone UK managing director, Amir Reske, said: “Prior to a major new product launch, we have taken the opportunity to reconfigure our product groups to ensure that these styles are now represented across all of our price ranges.”

The new price groups will come in to effect from May 17 and will be:

  1. Standard – Group 1
  2. Premium – Group 2
  3. Deluxe – Group 3
  4. Supernatural – Group 4
  5. Ultranatural  – Group 5

The reconfiguration of the price groups means some products will reduce in price. The products that will be affected are 5130 Cosmopolitan White, 6134 Georgian Bluff, 5104 Tuscan Dawn and 5211 Noble Grey will move from Supernatural group 4 to Deluxe group 3.

Reske said: “Caesarstone will always be a premium design and manufacturer of high end surfaces. However, as an organisation we work across multiple sectors, from volume builders, via retail studios, design practices big and small and into ultra high-end luxury dwellings, hospitality spaces and stadia. This move ensures that we continue our aesthetic leadership whilst being commercially attractive to all audiences.”

After the new colour launch in May, the company’s collection will include 48 colours across its five price groups.

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