Showering products manufacturer Lakes has had its new 100% recyclable packaging shortlisted for a top European award.
The packaging was shortlisted in European national builders merchants association UFEMAT’s Packaging Awards, launched this year in a joint venture with industrial packaging body Valipac and FEMA to reward good packaging practice and promote sustainability.
Entries will be judged for recycling, circularity, waste reduction and innovation.
Lakes launched the new recyclable packaging in March. It has eliminated all plastic banding, carton strapping, plastic tape and polystyrene. It is also said to be easier and safer to handle and stronger.
Shortly after it launched the new packaging, Lakes achieved the Carbon Neutral Standard for the carbon emissions performance of its UK operation.
One of five European manufacturers and merchants to be shortlisted, Lakes will now be called upon to make a presentation to the awards judges at the UFEMAT Congress in Montreux, Switzerland, on October 17. The winner will be announced at a ceremony that takes place the following evening.
Commenting on being shortlisted for the award, Lakes operations director Mick Evans said: “We weren’t aware of these awards until the BMF – a member of UFEMAT – alerted us to them. To be shortlisted at a European level is a great honour and fantastic recognition for our efforts. The design of our new packaging required months of research and development to ensure it worked well for the business and team, and also for the environment.”
Mike Tattam, sales and marketing director, added: “Our strapline ‘#DesignedForLife’ underpins our focus, commitment and direction in all that we do. Our products are designed for changing lifestyles, backed by a unique ‘no-quibble’ lifetime guarantee. Our new packaging is no exception, designed with the environment, our customers’ staff and installers in mind. It’s a superb achievement to be recognised in this way.”