Challenging outlook for UK shower equipment market

As the shower market reaches maturity in the UK, a new report said that the outlook for the UK shower equipment market at the end of 2019 remains challenging and that market growth will be influenced by the economic environment and consumer and business confidence.

The Shower Market Report, from AMA Research, said that moderate to steady growth of 2% to 4% a year is currently forecast from 2020 until 2023.

The report said that longer-term prospects are more positive, with overall market development expected to improve across the review period, following a more subdued performance in the short term.

There is a significant and ongoing demand for replacement products, the report stated, with manufacturers offering “easy-to-install and -replace” showering equipment in order to encourage upgrades.

Value of overall UK shower equipment market (including accessories) 2014-2023

AMA Research said that digital showers are set to grow at a steady rate in line with the use of digital technology and smart devices around the home. This sector, it said, will continue to take share from other shower control sectors, particularly mixer and power showers.

Lifestyle and design trends are also supporting the refurbishment market with the desire for improved style and design in the home. Flexibility, durability and ease of use are also key requirements and are influencing the shift towards higher value products.

House-building volumes are set to remain stable despite the uncertainty currently surrounding the UK’s exit from the EU. Prospects remain positive in this sector and will support demand for shower equipment installed in new build homes.

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