Patrick Taylor

Sustainability central to Taylist Media’s plans for 2020

Taylist Media, the publisher of kbbreview, Kitchens Bedrooms & Bathrooms and Studio magazines, has put sustainability at the forefront of its business plan for 2020.

The company began its green journey when it made sustainability a key part of the kbbreview Retail & Design Awards 2019 back in April. That event was carbon-neutral for the first time, and all the table centres were young saplings that went straight from the Manchester venue to be planted at RHS Bridgewater in Salford.

The 2020 awards will again put sustainability front and centre. The commitment to produce a carbon-neutral event remains a priority and Taylist Media will be working with the venue – the Hilton Birmingham Metropole – to dispose of all the food waste, packaging and glass in the most sustainable way possible.

On the print side of the business, Taylist has pledged to remove all plastic wrapping on its subscription and on-sale magazines and will replace it with sustainable alternatives. It will also print all of its magazines on fully-recyclable paper.

Both these pledges will be fulfilled before the end of 2020.

“We cross two industries here at Taylist,” said managing director Patrick Taylor. “We’re part of the publishing industry but also part of the KBB and interiors industry and sustainability is a massive issue in both.

“We need to lead from the front and play our part in doing everything we can to make sure our own practices are as green as possible.”

Also in 2020, Taylist will continue to innovate and expand its digital offering. It recently launched Kitchens Bedrooms & Bathrooms spin-off These Three Rooms – a blog site designed to show the editorial expertise of the 30-year old brand. That will see significant focus in 2020 as will the Kitchen & Bathroom Design Podcast, which launched in October.

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The first quarter of the year will concentrate on kbb Birmingham 2020 in early March, where kbbreview will play a major part as the organiser’s key media partner. Not only will the March issue carry a full preview, there will also be the now traditional ‘13th issue’ – an extra issue of kbbreview handed out exclusively to attendees as they arrive at the show.

Studio, the leading magazine for premium residential interior designers and architects, will continue its impressive growth in status within its target readership as it cements itself as the key B2B title for the market.

“There’s no doubt that external forces mean the market is as challenging for Taylist as it is for everyone else,” said Taylor. “But in times like, this you need to focus on what you do best, and Taylist is all about quality content delivered to a quality audience – and that’s at the core of our plans for 2020. Our titles have always had great, market-leading circulation, but it’s just as important that the audience is highly engaged with us.

“I’m confident we’re head and shoulders above our competitors in that way, but we’re never complacent and will put all our efforts into reciprocating and growing that engagement.”

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