Lakes has appointed Rebecca Bennett as its area sales manager for the Midlands.
Bennett has been in the bathroom sector for 25 years and has specific knowledge in how to build and develop customer relationships.
Bennett said: “Lakes really stood out to me. The importance it puts on manufacturing excellence and customer service is clearly demonstrated in the strong partnership Lakes shares with its merchants and stockist customers. I look forward to developing new accounts for the business, as well as continuing to foster good relationships with existing clients.”
Lakes sales and marketing director Mike Tattam said: “Rebecca is a great addition to our team. Her experience will be invaluable as we continue to introduce exciting changes to our business this year.”