Exhibitor interview: Sinead Trainor, kitchen category manager, LochAnna Kitchens
Q: Why are trade shows such as this one important for your business?
A: kbb is the perfect platform to meet new partners, and for them to learn more about us and how we can help them sell more kitchens and grow their businesses. It is also a great opportunity to showcase our brand new, genuinely innovative product concepts for 2020, including three new LochAnna collections.
Q: What are the main challenges you will face as a business this year and how will you overcome these?
A: Innovation and design will remain critical to any brand as consumers are looking for reasons to buy, so adding value in design and functionality are always key.
Q: What are you looking forward to most at this year’s kbb show?
A: Showing that our people and our products separate us from our competitors. We look forward to proving it at the show.