Exhibitor interview: Alexander Ainge, managing director, Compusoft
Q: Why are trade shows such as this one important for your business?
A: It’s a great chance to connect with our customers and find out more about their businesses and the latest challenges they are facing. It also gives us a chance to share some of the new developments we are working on behind the scenes.
Q: Why should retailers come to shows like this? What are the benefits to them?
A: This biennial show gives retailers one place to see all of the new ways they can grow their business, so that they can stay ahead of their competition and in-step with the changing expectations of their customers.
Q: What are you looking forward to most at this year’s kbb show?
A: kbb always presents a great opportunity to meet our extensive customer base and partners in one dedicated location. This year, we are very excited to showcase new versions of well-known products: Winner Design, Innoplus and EQ, as well as introducing new products and innovations to support our industry.