Whirlpool | Charmaine Walker

Whirlpool | Charmaine Warner

Whirlpool UK Appliances has taken on Charmaine Warner as its brand manager for the Whirlpool brand.

She has been with the Indesit Company since 2014 when she joined as national accounts manager. In that role, she managed relationships with Tesco, and after Whirlpool acquired the company, she introduced Whirlpool to the supermarket chain.

In 2018, she became trade marketing manager for refrigeration, looking after the Hotpoint, Indesit and Whirlpool brands. Prior to that, she spent nine years at Homebase in various buying roles.

Of her new role, Warner said: “Through my previous roles within the industry, I have gained an insight into a number of different areas, including buying and marketing, which I believe will be really beneficial in my new role as brand manager for Whirlpool.

“The Whirlpool brand’s premium positioning will be a key focus in 2020, in addition to building and maintaining retailer relationships, both major and independent, to increase distribution and awareness of Whirlpool and its innovative appliances.”

Whirlpool UK Appliances marketing director Marco Falaschetti added: “Whirlpool is at the forefront of home-appliance technology with product innovation the driving force to achieve long-term growth and profit. Charmaine has extensive experience and a wealth of knowledge of the company and the white-goods industry. Charmaine is a valuable addition to the brand team.”

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