EXCLUSIVE: Smallbone unveils new flagship showroom

Smallbone has revealed the first look at its new 15,000sq ft flagship Knightsbridge showroom.

Describing it as a ‘multi-sensory retail concept space’, the parent company Lux Group Holdings says it has invested £15m in the showroom and will open in the summer with the premier of its new ‘Icarus’ collection (pictured).

The showroom will also feature several installations of new and classic Smallbone collections alongside a curated selection of other prestigious luxury brands.

Lux Group Holdings also confirmed that the Brompton Gate showroom will, for the time being, be the only place in the UK to buy a Smallbone kitchen.

An exclusive gallery of images can be seen below.

Visitors will experience Samsung’s immersive cinematic six-metre-wide screen, ‘The Wall’, while Senso’s recyclable natural flooring features in various finishes throughout. Floral arrangements by McQueens Flowers and contemporary art will complete the experience.

Hospitality is also a key focus, with a prominent ground floor bar providing refreshment for visiting guests and a dedicated Japanese dining ‘Omakase’ experience to be used at private events.

The ‘Icarus’ Smallbone collection, described by the company as “an elegant and highly technical kitchen design inspired by the parabolic curve of a bird’s wing” will be unveiled on the ground floor.

With complimentary valet parking and an entrance attended by dedicated concierges, the four-storey space will be open to visit by appointment only – also serving to respect expected social distancing guidelines.

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“Our expansion to Brompton Gate, in the heart of Knightsbridge, marks a new era for Smallbone, for bespoke furniture design and for private luxury retail,” said Ron Shemesh, chief value creation officer at Lux Group Holdings.

“The scale and ambition of the showroom, and its location in one of London’s most celebrated districts, will give customers the invaluable opportunity to experience the new Smallbone within an entirely redefined luxury retail experience.”

Lux Group Holdings acquired Smallbone of Devizes and Mark Wilkinson in 2018. In 2019 the group continued with McCarron and launched Brookmans by Smallbone. Last month it bought the assets of bespoke kitchen and furniture brand Christopher Peacock (London) Ltd following its liquidation.

CLICK HERE FOR AN EXCLUSIVE Q&A WITH RON SHEMESH

 

 

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