Grundig launches premium appliance range

Grundig unveiled a new premium range of built-in home appliances at the recent Eurocucina show in Milan.

The new range focuses on being eco-friendly and features smart, connected technology and was designed by Spanish architect Patricia Urquiola.

Grundig’s eco-friendly dishwasher uses just 5.5 litres of water to clean a full load, while its washing machines can detect everything from fabric type to common stains.

Said Hakan Bulgurlu (pictured right), chief executive of Arçelik, which owns the Grundig brand: “Grundig has a well-rooted German quality heritage. It has a strong foothold in home technologies, offering a full range of appliances and giving us unique advantages in today’s connected world.”

He added: “As a pioneering home appliances company, our entire value chain is crafted with efficiency, innovation and sustainability. For many years, we have been producing the world’s most energy and water efficient products. Thanks to our continuous investments in R&D, we are committed to developing technologically advanced products, not only to satisfy consumer demands, but also because we are passionate about protecting the world’s diminishing resources.

“Grundig puts sustainability at the heart of its operations. Our investments in the brand have resulted in innovative appliances that not only meet the highest technical standards, but also provide with all aspects of sustainability and resource efficiency. We also take great pride in seeing that our efforts have also earned Grundig with some of the best credentials in design and product efficiency.”

Grundig has successfully transitioned from a consumer electronics company to a home appliances manufacturer. Since the launch of its range of white goods in 2013, it has seen consistent growth. Last year, it saw sales almost triple.

Bulgurlu said: “We will continue to invest heavily in the brand. Our target is to obtain about one-fifth of our global sales from Grundig in the next five years.”

Grundig has also partnered with Michelin-starred chef Massimo Bottura (pictured left) in his “Food for Soul” project. The project aims to reduce the amount of food waste globally through education and inspiration.

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