Hoover’s virtual Cook Along has raised £2,500 for the charity Magic Breakfast. It was hosted by Hoover’s cooking ambassador, British cook and restaurateur Simon Rimmer.
Magic Breakfast is a charity that aims to provide a healthy breakfast for schoolchildren in a bid to end hunger as a barrier to learning. The money raised will fund thousands of meals.
Antony Peart, brand and communications director from Hoover, said: “We are absolutely delighted that our virtual Cook Along with Simon was a success and that we’re able to make such a significant donation to Magic Breakfast, a charity which Hoover couldn’t be more proud to support.
“Along with Simon, we are passionate in our belief that no child should start the day hungry and we hope that this donation goes some way to making sure that doesn’t happen.”
The Cook Along was hosted on Zoom on September 5 and Rimmer demonstrated how to make huevos rancheros – a spicy Mexican breakfast. The real-time event provided an easy step-by-step guide to making the meal, from preparation to serving.
Alex Cunningham, chief executive of Magic Breakfast, said: “This donation will help us provide over 7,000 meals and wraparound support for children, which is fantastic.
“Child hunger and food insecurity are issues that affect an increasing number of families in the UK in light of the pandemic, so we want to take this opportunity to thank both Hoover and Simon for their fund-raising efforts. We are incredibly grateful, and their support will make a huge difference to so many children.”