German kitchen furniture maker Poggenpohl has signed a deal with Hettich to supply it with fittings “in key areas of its portfolio”.
The company said that it would unveil a “ground-breaking product innovation developed together with Hettich” at this year’s A30 Küchenmeile event in Germany (September 19-25).
Commenting on the deal, Poggenpohl managing director Ralf Marohn said: “The name Poggenpohl stands for the highest quality, careful craftsmanship and forward-looking design. In Hettich, we have selected an innovative supplier who excellently implements Poggenpohl’s high standards as a premium manufacturer. With this cooperation, Poggenpohl is now taking another important step into the future in the area of drawer and pull-out designs.”
At Hettich in Germany, managing director Uwe Kreidel commented: “Poggenpohl is the oldest and best-known kitchen brand in the world and an important driving force in the premium and luxury kitchen sector. In future, we want to work with Poggenpohl to implement the best solutions that a top kitchen manufacturer can offer its customers worldwide.”
The takeover followed a bid by the Lux Group, which was the frontrunner until being what the Lux Group referred to as “gazumped” when Poggenpohl’s administrators accepted a last-minute bid from Jomoo.