Wren opens first US showroom

Wren Kitchens’ showroom network has hit 100 with the opening of its first store in America.

The British kitchen retailer announced its decision to expand into the US market in February 2020. The new showroom – located in Milford, Connecticut – is part of its ambitious growth strategy which includes plans to open five more showrooms in north-east America by 2021.

At 31,456sq ft and featuring 100 displays, Wren’s showroom in Milford is said to be the biggest kitchen showroom in the USA. It also features two virtual reality studios and an ‘interactive tap lab’ where customers can test working taps with hot, filtered and sparkling water.

There are also several planning areas within the showroom and three interior design suites where designers and architects can book the space for clients to work on projects together. Plus, it also features 20 open-plan desks where Wren Kitchen staff can work on designing projects.

In celebration of the showroom opening, Wren donated $1,000 (£761) to the Mayor’s charity of choice, Milford Food2Kids – a local charity that has been set up to help children during the pandemic.

Milford showroom manager, David DeCicco, said: “A huge amount of hard work and effort has gone into developing our 100th and first USA showroom, and we’d like to say a massive thank you to everyone involved on both sides of the Atlantic that has made this happen.

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“It’s a proud moment for our team and the whole company, as we celebrate this milestone and pave the way to a successful future for Wren in the USA.”

Wren has created 25 new jobs with this new showroom. A further 360 will be made at its US HQ in north-east Pennsylvania – where it has a 252,000sq ft production and assembly site.

Mayor of Milford, Ben Blake, Lieutenant Governor, Susan Bysiewicz, and Commissioner of Connecticut State, David Lehman, were all at the opening and cut the ribbon on the new showroom.

Blake said: “We’re happy to welcome Wren Kitchens to Milford and excited that the Wren team chose our fantastic city with a big heart as its first US location.”

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