HiB helps to inspire students with product design challenge

Bathroom product supplier HiB has teamed up with the University of Wolverhampton in a bid to inspire the next generation of product designers.

The collaboration sees HiB sponsoring the Interior Design, Furniture Design and Products Design degree courses at the university’s School of Art. The partnership continues for the remainder of the year, when students will be asked to present their findings at the end of the semester.

Said HiB marketing director Steve Kaye: “At HiB, we feel that it is incredibly important to support the next generation of product designers and offer opportunities which spark innovation and creativity. The partnership with the University of Wolverhampton has been a chance for us to contribute to their learning and offer an insight into the industry today. We’re really looking forward to seeing what ideas the students produce and their perspective on trends and styles within the bathroom industry.”

Kaye and in-house product designers Dan Cook and Rob Stiff delivered a presentation at the university to provide an insight into the bathroom industry, HiB’s position as a manufacturer and an overview of current trends. They also gave students a brief to produce a product concept “that pushed the bounds of innovation and goes beyond conventional design”.

Senior lecturer in 3D design, Rhys Thomas, said: “One of our core values in the 3D Design Department is to promote employability and skills development relevant to the evolving needs of industry. There is no better way to validate these skills than to provide students with the opportunity to engage with our industry partners and challenge their creativity with real projects and with a real company.

“Projects such as the one with HiB provide students with valuable insight into the challenges of working to deadlines while meeting the requirements of the design brief. Live projects are vital to build creative confidence in students while equipping them with real life skills in preparation for the careers ahead of them.”

Product Design degree student Adam Heath, said: “I’m thankful for the opportunity HiB and the design team at the University has given us. This will not only give me some valuable experience working with an industry leading company, but has also given me a platform to showcase my design skills.”

Interior Design student Rebecca Lewis-Knight added: “Having the opportunity to design for HiB and be involved in a live brief is really exciting. It has facilitated exposure to a new area of industry and I have gained a greater understanding of bathroom accessories and technology across the market.

“Trend-based research has opened my eyes to the possibility of integrated clever technology within the home and I look forward to presenting a fresh design solution to the company which will help make bathrooms beautiful, functional and most importantly desirable.”

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