AEG launches Challenge the Expected digital platform

AEG has launched ‘Challenge the Expected’, a new online platform designed focusing on its premium appliance collections.

Designed to ‘reenergise’ the brand, the website will showcase the products, highlighting the special features and technology in an interactive and inspirational way.

Luke Harding, general manager UK and Ireland, said: “AEG exists to redefine what you would expect from household appliances. We are a brand that challenges the boundaries of everyday life. Ever since the brand was founded in Berlin in 1883, we have refused to settle for ‘good enough’ and are driven to provide uncompromising innovations for the home.

“‘Challenge the Expected’ is a mantra AEG lives by, and now we’re illustrating this mind-set in a credible yet creative way which, testing has shown, truly resonates with consumers.”

Site highlights include its award-winning Matt Black range; the SensePro hob – featuring what AEG describes as the world’s first wireless and battery-less probe that communicates directly with the hob. Also on show is its ‘smart’ CookView oven – with integrated camera –the 8000 ComfortLift dishwasher and the 9000 washing machine and dryer.

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