Flair Showers acquires luxury British enclosure brand

Irish brand Flair Showers has bolstered its position in the market with the acquisition of Essex-based premium enclosure manufacturer, The Majestic Shower Company for an undisclosed sum.

According to Flair, the “strategic long-term investment in Majestic aims to combine and build upon the strengths of both companies.” It confirmed that the acquisition secures all 26 jobs at Majestic for the future. The business will continue to operate from its facility in Essex and Tom King will remain in his role as managing director.

This strategic move follows Flair’s acquisition of Marflow Engineering in June 2020 and will, according to the statement, serve to expand the brand portfolio and customer network of parent company The Sanbra Group.

It also confirmed that over time both brands will extend their product and service offerings to various markets including the UK, Ireland, France, Italy & Benelux.

Speaking about the acquisition of Majestic, Martin Murphy, managing director of Flair Showers commented: “We are delighted to be investing in Majestic and are excited about our future collaboration. Our intention is to work closely with Tom King and the talented team at Majestic, supporting them to successfully deliver their business plan in the years ahead.

“Majestic is an iconic luxury brand, which the team at Flair have always admired. Together with Majestic we plan to offer a beautiful collection of innovative shower enclosures including an expert array of stunning bespoke glass solutions for the UK’s most discerning customers.”

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Giving his perspective on the deal, Tom King, managing director of Majestic said: “Through partnership with Flair Showers, we are not only aligning with a dynamic brand with a fine heritage and compelling products, but we are working with a team we greatly admire.

“The opportunity to share skills, pool resources and add value will yield positive outcomes for the Majestic brand, our clients and our people.”

Majestic was established in 1968 and is a well-known brand among architects and designers. Started in 1952, Flair is based in Co. Cavan in Ireland. Its latest award-winning products include the Oro and Eto ranges.

 

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