Roca acquires Brazilian sanitaryware plant for €16 million

Roca Group has strengthened its presence in Brazil with the acquisition of a sanitaryware plant in the north-east of the country.

Roca paid €16 million for the plant, which is located in the state of Cerea. It was previously owned by CSC, which filed for bankruptcy in 2018. It brings Roca’s total number of factories in Brazil to 11, employing 4,170 staff.

Roca acquired assets comprising an industrial plant of 37,000sq m, as well as the 122,000sq m of land where it is located. The plant is close to the Port of Pecem and is in one of the Brazil’s top regions for economic growth.

Roca said that as part of its strategy to contribute to the economic growth of countries where it operates, it will create 270 jobs at the new plant, which has been closed since April last year.

Roca said it expects the new plant to be fully operational by February 2022.

The newly-acquired factory is said to have a production capacity of 1.4 million pieces a year and it will be dedicated to making sanitaryware for the group’s brands, which it will export to central and North America.

Albert Magrans, Roca Group CEO

The plant is said to be one of the most modern in its segment and Roca will implement its EcoRoca sustainability programme there to reduce emissions, save energy and ‘revaluate’ waste.

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Commenting that the acquisition underlined the company’s commitment to Brazil and the American continent, Roca Group chief executive Albert Magrans, said: “This acquisition strengthens and enhances our growth in Brazil, one of our most important markets and one with high demand for bathroom products, while reinforcing our global leadership in sanitaryware.”

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