March 5, 2021
The deal, for an undisclosed sum, was completed on Friday 26th February.
According to a statement, with its expertise in low profile, designer trays and mutual customers and suppliers, Traymate is said to be a “natural fit in the stable of Hartford brands”.
The Yorkshire based, family run group said it has “ambitious plans” to grow the Traymate business. It also confirmed that it saw potential to launch a wider product range in the future. Plans to invest in production equipment and to increase the size of the brand’s current factory are already being discussed.
Terry Wilkins will remain as managing director of the Traymate while the brand’s founder, Steve Rance, will act as a consultant to help with the transition. Hartford Holdings has also confirmed that, as part of the acquisition, the jobs of all other Traymate employees will remain secure.
Speaking of the acquisition, Hartford Holdings shareholder and managing director of Trojan Baths, David Mosley (pictured) said: “We are thrilled to add a recognised, dedicated tray manufacturing brand to our business as we see real opportunities for growth across all of our markets right now.
“We are looking forward to working with the whole team in Essex, utilising both Terry and Steve’s extensive knowledge and experience in the industry to drive the brand and the business forward, at a rapid rate.”
Traymate managing director Terry Wilkins added: “I am very impressed with the commitment Hartford Holdings have already shown by making professional changes to the business and most importantly the continuation of job security for the entire team.
“Both Steve and I are excited at this opportunity to be part of a wider team, we are looking forward to driving the business at an accelerated pace with the Hartford team.”
Traymate Products Ltd is the third acquisition for Hartford Holdings in recent years, having acquired Thomas Crapper & Co in 2016 and Mantaleda Bathrooms in 2020. As the parent company of Trojan Baths, the Hartford Group has seen a significant uplift in sales across all brands in recent months, confirming that it will continue expanding its presence in the bathroom industry.
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