Nolte acquires In-toto kitchen showroom chain

German kitchen manufacturer Nolte Küchen has acquired the In-Toto kitchen retail chain as part of its ongoing investment in the UK market.

The deal, for an undisclosed sum, was signed on March 11 and Nolte Küchen said it plans to develop and expand the In-toto retail business as a sole supplier.

The German kitchen maker has been a supplier to In-toto parent company Quality Kitchen Holdings over the past two years and intends to invest in and develop its UK market through the well-know retail brand.

Nolte Küchen said it is going to “breathe new life into the In-toto brand” by offering showrooms a complete makeover, backed up by targeted marketing campaigns.

Said Nolte Küchen UK country manager Chris Rushby: “Our intention is to grow and expand into new locations in the coming years to have a national presence. Moving into new geographical territories means that we will in no way affect or compete with our network of independent dealers, who are already selling our product very successfully in the mid and premium sector. There is a strong market for our product in the UK and we look forward to new partnerships.”

Already known for their focus on German-made kitchens, In-toto showrooms will now have the opportunity to sell the full range of Nolte products to their customers, which includes its Nolte SPA range of bathroom furniture, as well as access to the Express Küchen entry-level segment.

Quality Kitchen Holdings acquired the assets of kitchen franchise operation In-toto in November 2017 in a management buyout headed by ex-Paula Rosa managing director Rob Brew.

This was shortly after the collapse of Alno earlier in 2017 and as a result Quality Kitchen Holdings acquired a number of Alno-branded showrooms, which it rebranded as In-toto.

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