Lixil sets up new sub-region for North-West Europe to drive growth for Grohe

Lixil, parent company of Grohe, has set up a new sub-region of its EMENA business to further drive growth in the Nordics, Baltics, Benelux, the UK and Ireland.

From April 1, these areas will be grouped under the North-West Europe sub-region, led by Rogier van Dis (pictured). The move is designed to further develop and drive the success of the Grohe brand, delivering a “more agile and tailored approach” to the Nordics, Baltics, Benelux the UK and Ireland.

Commenting on the move, Lixil EMENA leader and co-CEO of Grohe AG, Jonas Brennwald, said: “The new sub-region is a logical next step to empower our people to act decisively and quickly in the interest of our business partners. Our success is a merit of a fantastic team of talents across EMENA. When we see people going above and beyond to drive our business forward, we are happy to be able to promote them from within our organisation to new positions with more responsibility, which also is a great acknowledgement of their efforts.

“I am delighted that Rogier van Dis will be the leader for North-West Europe. Rogier brings a strong track record of success that he continuously extended in his previous responsibility for Benelux and the UK. I am confident that North-West Europe will further accelerate the growth of the Grohe brand under his leadership.”

As the region’s new leader, van Dis added: “I feel honoured to be entrusted with this great opportunity to deliver further growth for the Grohe brand in such an exciting region. We have a diverse and highly talented team in place to lift the vast potential created with the North-West Europe sub-region, allowing us to greatly enhance the brand experience and performance for our customers and business partners.”

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