Bora enters first new product category in 14 years with latest launch

Downdraft extraction specialist Bora has broadened its appeal to retailers and designers with the launch of its new X Bo steam oven.

The introduction of X Bo – which will be available in the UK at the beginning 2022 – not only marks the brand’s first foray into the oven market but also its first launch outside of its product specialism – extraction – for 14 years.

Speaking at the virtual UK press launch of the new oven Bora UK & Ireland sales manager, Andy Cummings said:

“We have been specialists in downdraft extraction since the company was launched in 2007 and the Bora X Bo oven is our first launch in a new product category in 14 years. We are, unsurprisingly, extremely excited about it.

“Since 2007, Bora has been on a mission to revolutionise the extractor hood. I’d say that mission has been achieved and that the market has been watching and waiting to see what we [Bora] would do next.

“We’ve listened to our customers and are really excited tpo bring a commercial grade product into the domestic kitchen.”

Designed in collaboration with one of Germany’s leading professional appliance manufacturers, the premium Wi-Fi and Bluetooth compatible steam oven features an “innovative” steam extraction system that, along with the charcoal filter, extract, purifies and recirculates the steam into the room. It offers three steam functions, features a 19-inch, intuitive touch-screen display and comes with a four-point food thermometer – for optimum results.

In addition to the oven itself, Bora’s latest product launch included the Multi-Drawer that can be used to reheat or defrost food, to keep meals warm or even cook meals at low temperatures. When combined with the X bo, all of the functions can be controlled via the oven’s control panel.

Bora has also extended the appeal of its Pure range with the addition of a new compact model. Measuring 60cm wide, the Bora S Pure cooktop – with integrated extractor – features four separate cooking zones.  

Home > Topstory > Bora enters first new product category in 14 years with latest launch