Insinkerator has announced an exclusive deal with renowned interior designer Kelly Hoppen to endorse its entire range of taps and food waste disposers.
The EMEA region partnership will also see Hoppen take on the role of brand ambassador for Insinkerator.
Hoppen is well known for her sleek and timeless approach to interior design, which, says Insinkerator, complements its portfolio of modern, time-saving kitchen products.
Commenting on the partnership, Hoppen said: “The kitchen has always been my favourite room in the house. It’s the place where you spend time with your loved ones, share meals and tell stories. I’m also a big fan of clean spaces and firmly believe that less is always more, especially in the kitchen. So, a hot water tap was a no-brainer for me. It’s perfect for anyone with a busy kitchen and lifestyle. The food waste disposer is very convenient and makes sorting food waste much easier. They both save me so much time, they instantly became my favourite appliances in the kitchen.”
Ashley Munden, managing director, EMEA, for Insinkerator, said: “We’re elated to be announcing our endorsement and partnership with Kelly Hoppen. It’s a key part of our EMEA growth strategy for the next few years, especially with the topics of food waste and sustainability high on the consumer’s radar alongside Kelly Hoppen’s strong connections in the interior design network. Our range of specialist kitchen taps and food waste disposers align with Kelly Hoppen’s ethos of streamlining the kitchen and with the convenient and hygienic benefits offered to consumers, the products offer more than just a style statement.”
He added: “We’re supporting our valued trade partners with a range of POS and marketing materials to highlight this endorsement to their customers, stating that a multi-award-winning interior designer has given the full portfolio of Insinkerator products her seal of approval.”