Ideal Standard appoints new marketing director for the UK

Bathroom products manufacturer Ideal Standard has announced that Leanne Martin is stepping into the role of UK marketing director.

Martin (pictured) has worked for Ideal Standard for the past 18 years across a number of key departments in a variety of UK and group roles, handling product development, product management and marketing.

Her previous role was as head of product and specification marketing and she is also a recent graduate of the company’s leadership programme, which it said made her an ideal candidate for her new role.

Martin replaces previous marketing director Katie Cope, who has left the company after five years. Cope is said to have been at the forefront of developing, leading and implementing Ideal Standard’s UK sales, marketing and global brand strategies.

Ideal Standard UK managing director Dave Barber said: “In her 18 years at Ideal Standard, Leanne has gained an unparalleled understanding of the company and wider industry. This, along with her commerciality and excellent leadership skills, meant that there was no doubt that she would make a brilliant new marketing director.

“We would also like to thank Katie for the creativity, energy and drive that she has brought to the company and wish her every success in the future. She leaves behind our fantastic marketing team in the capable hands of Leanne, and we cannot wait to see what she will bring to the role.”

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