Haier is one of the fastest-growing Chinese companies in the UK, according to the China Chamber of Commerce in the UK (CCCUK).
According to CCCUK’s Tou Ying Tracker, the appliance brand is one of many Chinese brands that are contributing to the UK economy, says the CCCUK. Haier is said to be leading the way in terms of its speed of growth in the consumer retail sector.
CCCUK also reported that the biggest Chinese-owned companies employ almost 61,000 people in the UK and contributed total revenues of £63 billion to the country’s economy in 2020.
The Chamber added that the year ahead “holds much hope for ongoing trade and collaboration between the UK and China”.
Jim McEwan, chief commercial officer at Haier UK and Ireland, said: “These are very exciting times for Haier UK, with many new products coming to the market in 2022 and beyond.
“Thanks to Artificial Intelligence and the hOn App, we offer our customers tailor-made experiences connected to household appliances, which range from exclusive refrigeration solutions, innovative cooking options and reactive wine cellars. Haier is truly the No 1 Brand in Major Appliances, worldwide.”
In January 2021, Haier also clinched its 12th consecutive year as the global No1 major appliance brand, according to Euromonitor. Recently, Haier launched its new built-in connected cooking range alongside the brand’s offerings in refrigeration, wine cellars and laundry.