Huddersfield-based Westin cooker hoods has announced its rebranding to coincide with kbb Birmingham 2022.
The company’s new ‘W’ marque will now feature on all Westin branded material as well as its portfolio of hoods.
Speaking to kbbreview at the show, Westin brand manager, James Rayner said: “We’ve had the same branding for years and are a well-established brand in the UK market, but it didn’t reflect who Westin are today. A lot of the products coming through now are much more modern, especially design-wise, so it was the right time to rebrand.
“We’ve got a new logo with a whole new feel and a brand new website, which is a million miles away from what we had before. It’s still a work in progress but it’s got new features and it’s going to be a much more inspirational website.”
The plan is to keep the website inspirational with no e-commerce functionality. “Westin will always sell direct to dealers – that’s how we’ve always worked,” Rayner said.