Waste disposal and hot tap specialist Insinkerator has unveiled its new Showroom Collection, which is only available to independent high-street retailers.
Launched in a bid to further support its retail network, the Showroom Collection features a selection of premium products with “exclusive features, finishes and additional consumer benefits”.
It consists of the 3N1 steaming hot water tap in the new Satin Black finish; the 3N1, J Shape, steaming hot water tap; and the new Evolution 250 food waste disposer.
Speaking at the launch of the Showroom Collection, managing director Ashley Munden said: “Independent retail showrooms are the engine of the Insinkerator brand in the UK. We created the Showroom Collection because we wanted to offer them something unique; something that’s not available in our standard range and isn’t available across every channel.”
Kevin Carr, InSinkErator’s UK sales manager added: “InSinkErator has developed the Showroom Collection as a key part of our ongoing commitment to valued, kitchen showroom partners, offering unique exclusive products, plus a strong support system to enable our partners to offer their customers products they wouldn’t find anywhere else. The new Showroom Collection makes a valuable add-on sale to either a whole new kitchen or even as an individual sale for retro-fitting. They are products that can be demonstrated with ease in any showroom, and can make a real difference to the consumer at home.”
The Showroom Collection, which is backed up with point-of-sale material, dedicated literature and a special website for exclusive use by retail partners, will be available through a select number of UK distributors including Waterline, Blanco, BCG, Sinks and Things and Swift Electrical.