Smeg unveils eighth shop-in-shop

Italian appliance manufacturer Smeg has revealed its eighth SmegZone ‘shop-in-shop’ at Built-In Kitchens in Anfield, Liverpool.

It joins a growing list of retailers joining the scheme, alongside Fenwick department store in Newcastle-upon-Tyne, Cooks and Company in Newark, Avensys in Crawley, Purewell Electrical in Christchurch, Borshch Electric in Birmingham, Hanson Electrical in Hull and Long Eaton Appliance Company in Nottingham.

SmegZones house 75 best-selling products in a 100 square-metre area. They incorporate built-in and freestanding ranges, including a selection of Smeg’s signature cooker collections, side-by side refrigeration, dishwashing and washing machines, as well as sinks and taps.

Built-In Kitchens managing director Steve Woods said: “We’re really impressed with the use of space and how striking the area is aesthetically – reflecting Smeg’s design heritage and standout products in an inspiring setting. We’re delighted with the display and look forward to capitalising on the extensive collection.”

Smeg UK sales director Paul Barker said: “We’re delighted with the finished result of our latest SmegZone shop-in-shop – the eighth of our new format and an impressive fit-out.

“We’re committed to working in collaboration with the team in Anfield to ensure the investment is a huge success and have already seen some great early results since its unveiling.”

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