New-Zealand based appliance brand Fisher & Paykel has appointed Helen Senior to be its new trade marketing manager for the UK.
Senior has amassed over 25 years of marketing experience in various roles at multinational corporations, SMEs, charities and agencies, and is joining Fisher & Paykel after working for Wacom Europe for over five years.
In her new role, she will be working closelty with the brand’s trade partners, to help steer Fisher & Paykel’s marketing programmes and grow the business.
Fisher & Paykel’s CEO, Stephen Rickersey, said: We are pleased to welcome Helen to the Fisher & Paykel family as we continue to invest in the UK market. Helen brings a huge wealth of experience in interacting with the trade market to the role and a passion for supporting customers in the high-end luxury sector.”