Marketing Archives

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How to get started with digital marketing

Digital marketing can be daunting with so many options open to businesses. Marketing consultant Hayley Simmons guides you through how to get started and structure an effective marketing strategy

Marketing

The KBB retailer’s secret weapon

Inspire KBB’s marketing director, Emily Halderthay, explains why online case studies are a valuable way for independent retailers to steal a march on higher-profile national chains.

Marketing

Miele doubles media spend with new autumn TV ad campaign

German appliance manufacturer Miele has announced its ‘Quality Ahead of its Time’ TV advertising campaign to run this autumn.

Marketing

Marketing: Tech the next step to increase sales

John Bunce, CEO of Inurface Media, spells out how clever use of in-store experiential technology can draw customers in and help drive sales

Marketing

Big brands lend a helping hand to independent KBB retailers

Malcolm Scott, the KBSA corporate chair, considers the importance of a good marketing strategy to independent KBB retailers and highlights the benefits of tapping into the support packages provided by many manufacturers

Marketing

Retailers must make sure they are visible

Abode marketing manager Leanne Adamson says the strong demand created by people working from home due to the pandemic will continue through 2021

Marketing

Wayne Dance: say it with flowers this Christmas

InHouse MD Wayne Dance shares a tactic he has used in the past that could make your KBB project the hot topic of conversation at your customers’ homes this Christmas

Marketing

Marketing to deliver results

Katy Black, marketing director for Verona, one of the UK’s largest tile distributors, offers retailers her top tips for enhancing marketing activities to deliver the best results in store

Marketing

Marketing: is your message clear?

Paul Crow, managing director Ripples, suggests that with more and more platforms to put across your digital message, and with consumers confused by the choices on the market, it has never been more important to get your marketing right

Marketing

How to hone your mid-Covid marketing strategy

A range of industry experts outline the key action points that independent KBB retailers must undertake to get their marketing strategy on point

Marketing

25 – Getting your marketing data right and Caesarstone

This is episode 25 of The kbbreview Podcast Welcome to episode 25 of The kbbreview Podcast from Taylist Media with your host Andy Davies. In…

Marketing

15 – More marketing advice and the BMA

This is episode 15 of the kbbreview Podcast. This is episode 15 and it’s another corker. First up we’re going to talk…

Marketing

Working with influencers: Lily Pebbles and Ripples

The Ripples MD Paul Crow shares his observations on how working with influencer Lily Pebbles significantly boosted website traffic, gained free coverage in an interiors magazine and created numerous other marketing opportunities

Marketing

How to improve your search rankings on Google

Simon Taylor Furniture’s MD on the importance of making sure your website stays high up the search rankings with Google

Marketing

Woodstock furniture rebrand to appeal to an eco-friendly market

Woodstock furniture has decided to rebrand with a new logo, website and strapline to better suit its bespoke, environmentally friendly kitchens.

Marketing

Marketing

How to get started with digital marketing

Miele doubles media spend with new autumn TV ad campaign

Marketing: Tech the next step to increase sales

Big brands lend a helping hand to independent KBB retailers

Retailers must make sure they are visible

Wayne Dance: say it with flowers this Christmas

Marketing to deliver results

Marketing: is your message clear?

How to hone your mid-Covid marketing strategy

25 – Getting your marketing data right and Caesarstone

15 – More marketing advice and the BMA

Working with influencers: Lily Pebbles and Ripples

How to improve your search rankings on Google

Woodstock furniture rebrand to appeal to an eco-friendly market

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