The KBB retailer’s secret weapon
Inspire KBB’s marketing director, Emily Halderthay, explains why online case studies are a valuable way for independent retailers to steal a march on higher-profile national chains. [4-4-2022]
Tag Archive: Marketing
Miele doubles media spend with new autumn TV ad campaign
German appliance manufacturer Miele has announced its ‘Quality Ahead of its Time’ TV advertising campaign to run this autumn. [29-9-2021]
Marketing: Tech the next step to increase sales
John Bunce, CEO of Inurface Media, spells out how clever use of in-store experiential technology can draw customers in and help drive sales [27-7-2021]
How to stay in front of your audience
Nadia Qureshi, marketing director at Sheraton Interiors, offers some advice on how to formulate an effective marketing strategy. [21-7-2021]
Inspire people to shop with you, says Roman boss
David Osborne, chief executive of Roman, offers some top marketing tips to help retailers reach the right customers with the right message. [7-7-2021]
Big brands lend a helping hand to independent KBB retailers
Malcolm Scott, the KBSA corporate chair, considers the importance of a good marketing strategy to independent KBB retailers and highlights the benefits of tapping into the support packages provided by many manufacturers [28-6-2021]
Retailers: Focus on what you stand for, says marketing guru
Retailers need to get the right message across to the right people, says KBB marketing expert David Barker of Inspire KBB. [16-6-2021]
Retailers must make sure they are visible
Abode marketing manager Leanne Adamson says the strong demand created by people working from home due to the pandemic will continue through 2021 [23-12-2020]
Wayne Dance: say it with flowers this Christmas
InHouse MD Wayne Dance shares a tactic he has used in the past that could make your KBB project the hot topic of conversation at your customers' homes this Christmas [17-12-2020]
Marketing to deliver results
Katy Black, marketing director for Verona, one of the UK’s largest tile distributors, offers retailers her top tips for enhancing marketing activities to deliver the best results in store [25-11-2020]
Marketing: is your message clear?
Paul Crow, managing director Ripples, suggests that with more and more platforms to put across your digital message, and with consumers confused by the choices on the market, it has never been more important to get your marketing right [28-10-2020]
How to hone your mid-Covid marketing strategy
A range of industry experts outline the key action points that independent KBB retailers must undertake to get their marketing strategy on point [13-10-2020]
