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Answering more of your retailer marketing questions

With so many options, working out the marketing strategy that is right for your business can be a daunting task. Consultant Hayley Simmons answers some of your most vexing questions to help you master the dark art of reaching the right audience

Marketing

Vado invests in a new website

As part of its ongoing digital transformation strategy, Vado has launched a new website for retailers, consumers, specifiers and installers.

Marketing

Lakes announces campaign to shower retailers with rewards

To celebrate its Wave enclosures, Lakes Showering Spaces has introduced the “Wave Wins Prizes” campaign, giving retailers and consumers the chance to win prizes.

Marketing

The importance of business branding

Correct branding is as important for small retailers as for big multinationals. Hayley Simmons explains why they need a brand that will resonate with their target audience

Marketing

New head of marketing for Schlüter Systems

Schlüter Systems has announced that it has recently employed David Naylor to act as its new head of marketing

Marketing

Why photography is so important to your KBB business

Marketing consultant Hayley Simmons looks at the power of good imagery and explains why investing in professional photography for completed client projects can pay dividends

Marketing

The art of selling yourself

Your showroom displays help sell your design skills and products to customers, but how do you get those customers into your store in the first place?

Marketing

How to get started with digital marketing

Digital marketing can be daunting with so many options open to businesses. Marketing consultant Hayley Simmons guides you through how to get started and structure an effective marketing strategy

Marketing

The KBB retailer’s secret weapon

Inspire KBB’s marketing director, Emily Halderthay, explains why online case studies are a valuable way for independent retailers to steal a march on higher-profile national chains.

Marketing

Miele doubles media spend with new autumn TV ad campaign

German appliance manufacturer Miele has announced its ‘Quality Ahead of its Time’ TV advertising campaign to run this autumn.

Marketing

Marketing: Tech the next step to increase sales

John Bunce, CEO of Inurface Media, spells out how clever use of in-store experiential technology can draw customers in and help drive sales

Marketing

Big brands lend a helping hand to independent KBB retailers

Malcolm Scott, the KBSA corporate chair, considers the importance of a good marketing strategy to independent KBB retailers and highlights the benefits of tapping into the support packages provided by many manufacturers

Marketing

Retailers must make sure they are visible

Abode marketing manager Leanne Adamson says the strong demand created by people working from home due to the pandemic will continue through 2021

Marketing

Wayne Dance: say it with flowers this Christmas

InHouse MD Wayne Dance shares a tactic he has used in the past that could make your KBB project the hot topic of conversation at your customers’ homes this Christmas

Marketing

Marketing

Answering more of your retailer marketing questions

Vado invests in a new website

Lakes announces campaign to shower retailers with rewards

The importance of business branding

New head of marketing for Schlüter Systems

Why photography is so important to your KBB business

The art of selling yourself

How to get started with digital marketing

Miele doubles media spend with new autumn TV ad campaign

Marketing: Tech the next step to increase sales

Big brands lend a helping hand to independent KBB retailers

Retailers must make sure they are visible

Wayne Dance: say it with flowers this Christmas

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